Alcohol advertising is subject to rules, albeit many of them are "self-regulatory" rather
than legally obligatory. "Liquor advertisements did not appear on any national or local television
for much of the twentieth century, with the industry honoring a self-imposed ban from 1948 to
1996." In 2012, "NBC began accepting spirits [advertisements during] shows airing after 11 p.m.
Eastern [Time] as long as 90 percent of the audience was present." According to health
authorities, one of the most compelling reasons to prohibit alcohol advertising is that alcohol is a
toxic chemical, and ads promote something incredibly harmful to our health (Zerhouni et al.,
394). It harms our health as well as our behavior, resulting in injuries or accidents.
It impacts the health of children. Younger people are susceptible to societal and peer
perceptions. They may believe that because smoking and drinking are associated with older
people, they make one appear more mature. It is why this type of advertising was formerly
prohibited. There is a distinction to be made between kids wearing droopy jeans and teens who
smoke. The majority of people are killed by one (Petticrew et al., 311). Children and adolescents
are particularly vulnerable to the harmful effects of alcohol, with heavy drinking risking
impaired brain development and future alcohol dependence. Advertisements increase
expectancies about alcohol, leading to a greater likelihood of drinking.
So long as they drink responsibly. Advertisers should be allowed to promote drinking,
but they should do so differently than they currently do. They should not promote the notion that
drinking alcohol will make anything better, but drinking while responsible is the better option.
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However, if advertisers want to show people having an excellent time-consuming at a party, they
should do so.
A variety of s can be caused by alcohol. According to the Centers for Disease Control
and Prevention, alcohol can cause a variety of short and long-term health risks, including throat,
breast, and other types of cancers, alcoholism, violence, alcohol poisoning, risky behaviors,
alcohol dependence, and others (Berey et al., 174) (). Excessive drinking is responsible for one
out of every ten deaths among adults aged 20 to 64. Between 2006 and 2010, excessive alcohol
use was responsible for approximately 88,000 deaths per year in the United States, accounting
for 25% of all deaths among people aged 20 to 39.
It might be argued that limiting alcohol firms' ability to advertise would violate their right
to free speech. Alcohol firms should be subject to the same regulations as tobacco corporations,
and they should not be permitted to advertise on television. There is evidence that alcohol
commercials influence underage consumers, regardless of their explicit goal. Evidence suggests
that exposure to alcohol-advertising interventions such as television, music videos, and
billboards predicts the initiation of underage drinking and increased drinking (Zerhouni et al.,
396). As a result, one might conclude that limiting the amount of advertising is a good idea.
Alcohol has an expected unfair advantage over other items based on its pharmacological
impact on behavioral decision-making. Alcohol, like all addictive drugs, causes the reward
system in the brain to malfunction. The brain undertakes an in-depth computation of the impact
of consuming naturally rewarding drugs to decide their value. As a result, the drinker places
excessive weight on alcohol and prefers to work harder to obtain it, even if it delivers no
objective or subjective advantage to the user. As a result, alcoholic beverages contain a chemical
that directly influences the brain's decisions about how much effort to devote to their
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consumption, ensuring that people will pay more for an alcoholic beverage than it is worth. It
causes the drinker to become irritated.
Alcohol is a depressant that alters one's mood and behavior, making it difficult to think
clearly and move with coordination. Alcohol can influence the areas of the brain that control
movement, speech, judgment, and memory, resulting in memory loss and involuntary
movements. Alcohol is a mind-altering substance that alters a person's mood and behavior,
making it more difficult for them to achieve their goals. Furthermore, several debates have
erupted over whether or not alcohol advertisements are aimed at teenagers (Berey et al., 176).
Many advertisements for alcoholic beverages appear to make drinking enjoyable and exciting.
Alcohol advertisements can be found in almost any medium; they are especially well-known for
sponsoring sporting events, concerts, magazines and widely available on the internet.
Advertisements use music that is liked by the youths and photos that are attractive.
Scientific research, health agencies, and universities have, over the decades, been able to
demonstrate a correlation between alcohol beverage advertising and alcohol consumption,
especially among initially non-drinking youth.
Young people are more prone to alcohol and alcohol advertising that is frequently
directed at them (Petticrew et al., 309). Alcohol commercials are related to young people's
expectancies about alcohol and their desire to use it. A recent systematic analysis has shown
evidence that alcohol advertisements increase the risk of young people starting to drink, the
amount they drink, and the quantity consumed on a single occasion. As a result, it is possible to
prohibit alcohol advertising, which three-quarters of European citizens would support
advertising.
Work Cited
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Zerhouni, Oulmann, Laurent Bègue, and Kerry S. O'Brien. "How alcohol advertising and
sponsorship works: Effects through indirect measures." Drug and alcohol review 38.4
(2019): 391-398.
Petticrew, M., et al. "Alcohol advertising and public health: Systems perspectives
versus narrow perspectives." J Epidemiol Community Health 71.3 (2017): 308-
312.
Berey, Benjamin L., et al. "The myriad influences of alcohol advertising on
adolescent drinking." Current addiction reports 4.2 (2017): 172-183.