Sample Communication Essay Paper on Visual Media

According to Paul Martin Lester “the society is becoming a visually mediated society; for many the understanding of the world is being accomplished, not through reading words, but by reading images” (Nast, 2013).
There are some advantages that arise from the use of visual communication.
Today, most people are not into taking too much time to listen to speeches and reading menus for explanations. The characteristics of visual communications have gained in popularity since they are not inclusive of long speeches and boring reading manuals. In the general population, we have both literate and illiterate people, and when giving a communication the whole population should get the message as it is intended. Visual communication is effective in giving the message for both literate and illiterate people, since it does not include reading. Illiterate receivers of this message are able to receive and interpret the message with a lot of ease. In visual communication, no education qualification is required for one to get the idea that is being communicated. When communicating complex data and figures, it becomes easier to use graphs and pictures to present and communicate (“What is Visual Communication?” n.d).
According to Hewlett-Packard Development Company, visual communication enhances and makes communication between people better (“The Power of Visual Communication”, 2004).
There are challenges encountered when communicating using visuals.
When presenting power points, many components are incorporated to make the communication effective. The components include sounds, color, movie, and words. The audience may not be able to concentrate on all these components at the same time, hence may not get the meaning of the message completely (“The Power of Visual Communication”, 2004). Visual communication can sometimes create confusion and distraction to the user. The information being transferred through these means may be misinterpreted by the recipient. Visual communication has been manipulated in that it is not used as it was intended to be used as (Bresciani & Epper, 2008).
Several ethical issues result from the use of visual form of communication. For an organization to hold integrity while at the same time maintaining the use of images as an instrument to manage public communications, a lot of care is necessary. For example, in the advertisement on the dangers of tobacco, the image that should be portrayed should give real information of the health consequences, and at the same time market the tobacco brand. For such an ethical issue, the relevant organization needs to work with the relevant health organization. Working together with the relevant authority will help in bringing out a clear image with credible information, and at the same time be with the clients hand in hand in the interpretation process (Strokes & Freitag, 2009).
The new media seems not to be following certain rules and guidelines; that is, there is lack of professionalism in the media. There is too much use of animations as a form of communication, yet at the same time, the animation is used to beat a certain legal restriction. Criminals like the cyber bullies are using fake accounts and fake images to carry out crime in the internet. It is hard to get such people prosecuted since evidence cannot be tabled, and most of the time, innocent people suffer from these activities (Adomi, 2011). Legal frameworks need to be put in place to curb this behavior and at least tame such high tech crimes. Governments need to work hand in hand with IT specialists so that they can come up with real and concrete solutions and at the same time be flexible with the changing technology.

Adomi, E. E. (2011). Handbook of research on information communication technology policy: Trends, issues and advancements. Hershey, PA: Information Science Reference.
Bresciani, S. & Epper J. M. (2008). The Risks of Visualization: A Classification of Disadvantages Associated with Graphic Representations of Information.
Nast, J. (2013). Idea mapping: How to access your hidden brain power, learn faster, remember more, and achieve success in business. Hoboken, N.J: Wiley.
Strokes, A. Q. & Freitag, R. A. (2009). Global Public Relations. Business & Economics. Routledge.
The Power of Visual Communication (2004). Hewllet Packard. Retrieved from
What is Visual Communication? Advantages and Disadvantages (n.d). The Business Communication. Retrieved from