Sample Coursework Paper on Apple Inc. Company

Apple, Inc. Company


Apple, Inc. is a company that focuses on designing, manufacturing, and marketing mobile communication devices, PCs, and convenient digital music players. Apple, Inc. is involved in selling a variety of related software services. The mission, vision, and values practiced by Apple, Inc. industry are very important as they play a big role in the industry’s success.


Apple, Inc.’s vision is to bring the best individual computing practice to educators, students, consumers, and creative professionals all over the globe via its inventive hardware, Internet contributions, and software.


As stated on the company’s website, Apple, Inc’s mission is to design the best personal computers in the whole world alongside OSX, iLife, iWork, and professional software. Apple, Inc. is a digital company, which leads in the revolution of digital music through its current design of iPods online store. It has changed the mobile phone with its revolutionary Appstore and is now defining the biggest and best expectations of mobile media and other devices using the iPad.


Apple, Inc. Company has its own values that guide the company towards a prosperous future. These values are:

  1. We trust that our teams have the responsibility to make great products.
  2. We trust in the uncomplicated, not the intricate.
  • We have a strong belief that we ought to control and own primary technologies behind all the devices that we develop.
  1. Our involvement is only in the markets where we can bring an important impact.
  2. We say no to numerous tasks so that we may put all our focus on the small number that is significant of great importance to us.
  3. We believe in majoring in the teamwork of our many groups that facilitate us to invent in such a way that all the others cannot.

We only settle for quality and nothing less in each company group. We also possess a self-honesty value to confess when we are wrong and have the courage it takes to change.

Apple, Inc. had previously been known as Apple Computer but it eliminated the word computer so as to reflect the focus of the firm towards digital distribution and consumer electronics in the year 2007. Apple, Inc. is now a computer software, electronics, and digital distributors company.

Apple, Inc. Innovation

Innovation is usually classified as major national prosperity and competitiveness and is advanced through different policy initiatives in various countries. Nowadays, innovation is not performed within nations; it goes beyond national limits through international innovation networks. These might include the regional or local participants from different nations and branches of corporations that are multinational.

When innovation is structured in such networks, there is no clear indication of how economic achievements are allocated among the involved countries and firms. These achievements can be assessed at different levels of scrutiny of the product to the company in the nation. These achievements can be evaluated through ways like jobs, financial value-added, wages, and the flow of trade (Bouchard, 2013).

This document proposes an innovation that will focus on a Television device that will be compatible with Apple gadgets like the tablet and iPhones.  This study will allow us to see the value embedded in the innovation of a product and shed light on how it is shared out across the different participants. The result will be of great importance to policymakers, students, and managers who are concerned about the value the innovation captures. Again, the innovation is in line with Apple, Inc.’s mission, vision, and values.

This innovation will facilitate us to study a general type of innovation called radical. Radical innovation involves either introduction of new technology, such as the iPhone 6, or involves a fresh way of putting together technologies to expand on a product with different abilities. The innovation here will combine technologies to enhance Apple Inc.s’ gadgets capabilities.

Innovation Strategic Plan

The new Television device’s innovation will be conducted in a worldwide innovation network. It will be the first type of television with the capability to connect to tablets and iPhones devices through Bluetooth, WIFI, and physical connections using the USB port.  This innovation will facilitate internet access via the televisions screen since the tablet and iPhone’s screen is smaller. The technology to be integrated on this television will facilitate compatibility with the iOS and other softwares used in Apple Inc’s iPhones and tablets.  The television to be innovated will have the capability to compress and convert data (e.g. the music and video files) and facilitate a way of storing them to the iPhones and tablets with ease.

The innovation will be featured by a combination of new technologies, an example being the audio and video compression and conversion software and this will lead to storage of music on the inside of a device rather than carrying on external hard disks or flash disks (O’grady, 2009). This innovation is aimed at enhancing the current device (Apple Inc’s iPhones and tablets) through the use of technology to enhance their capability and performance.

Apple, Inc. should take the benefit of this by integrating the technologies in a unique manner, which will capture the consumer’s mind and later become a hit product.

Still, Apple, Inc. should design the structural design system, which will affect the most significant features including the quality of sound and video clarity.

To add to that, Apple, Inc. should tightly manage the whole process and closely coordinate with the outside partners to be able to design the television, and so that the manufacturers and suppliers can concomitantly prepare the supply and tooling chain for the big manufacturing and hence be able to bring it to the market at the targeted time.

While many of the standard parts and components are being involved, Apple, Inc. should work in a close range with the partners from outside to design and adapt as many custom inputs as they can such as high-speed USB cables. This radical improvement of Apple Inc’s iPhone and tablet will not only be a spectacular technological advance, but distinctive hardware, software, content, and services combination in a manner that will be easier to use and more inclusive than the current devices.

Better still, Apple, Inc. should license all the content from the major labels and from the television and movie industries and audiobooks, hence establishing a price and digital rights model, which will be very attractive to all its consumers and even attract more. This fulfills the company’s vision by providing the world with innovative products and software. The mission of the company is also observed because Apple, Inc. is a leading industry in digital music and through this innovation, Apple, Inc. will deliver music in a more effective manner.

Apples, Inc.’s Benefits

Value distribution in the global supply chain context of Apple, Inc.’s new device (Television) indicates that Apple, Inc. will get the biggest share of value. While these products’ components are invented in China and other countries, the primary benefit will be to the economy of the U.S where Apple, Inc. is based (Maxwell, 2009). This is because Apple, Inc. keeps most of its software development, product design, marketing and product management, and other wage functions in the U.S.

The results show that countries tend to occupy well-defined spaces in the worldwide supply chains. Those countries, which are innovative, tend to innovate, while the other countries only nip at their heels and always capture a small share of the value that is created. These relationships are not written in stone, but they are very slow to change. For the policymakers, it means that all the support policies should gear towards the improvement or the maintenance of the country’s position. Leading countries such as the U.S and Japan have so far been served very well by the policies, which are supporting innovation (Maxwell, 2009). Policymakers should also be aware of the fact that no single company or country is the source of all innovation and that all companies need to work with international partners. Policymakers should do what they can, that is, in terms of trade and other policies in order to enhance the contribution of the local companies in the networks concerned.


Bouchard, M. J. (2013). Innovation and the social economy. Buffalo: University of Toronto


Top of FBottom of FormMaxwell, I. E. (2009). Managing sustainable innovation. New York: Springer.

O’grady, J. D. (2009). Apple inc. Westport, CT: Greenwood Press.

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