Sample English Research Paper on Media Convergence

Media Convergence

The media undertakes a vital function in the society. I don’t know how the modern world would be without the media coverage which, I suppose, a primitive darkness of information would be covering the world. Most people do not understand the complexity that comes with media and the vital role it plays. Media is a complex process, in which data is processed to meaningful information which passes through assessment and interpretation in a balanced way and conveyed to audience in a manner that can be easily understood. However, media has undergone several transformations that have seen it evolve from one way traffic to an interactive platform (Cardoso, 2008). In a general example, you might have had important information that you intended to convey to the public and you send it to the best media for consideration, however, your information lacked coverage. Although you chose a particular media station, you cannot chose when and where a story will appear. These are some of the limitations that come along with early stages of mass communication system. However, things have change and better option of conveying information that you intended to pass to your audience has many option which can be used.

From Mass to Networked Communication

Networking comes with several advantages including, linking a person to friends and other reliable people . Social sites like Facebook and Twitter have gained a lot of popularity due wonderful provision of communicating platform to the public (Gill & Perera, 2003). A chain is created whereby a person can link up with his or her friends and at the same time link up with other people from his or her friends. This kind of a chain creates a network along which information can flow. It becomes easier to communicate through linking people in a cloud of networks (Cardoso, 2008). Modern word is characterized by networks through which information is easily delivered. Networking has transformed the platform of communication in a great way. Having people give their opinion or do a voting on a certain issue in the television through the use of short message, which are read to the people or maybe published in the newspaper is a clear indication of interconnections in different media platform. This is an illustration of how networking has transformed the communication sector. There is harmonious connection of between users, companies, media houses and, perhaps responsible regulators through a networked system (Karlsen & Sundet, 2007).

Relevance of mass communication has not faded away, however, networking has been identified as a necessary part of transformation in the modern era ().The internet provides a variety of options including book, newspapers, television stations, radios station, articles, magazines, social sites, videos, video conferencing among others. The aspect of convergence comes along whereby several items are joined together in one platform through the use of technology. Convergence which is a technological process has three dimensions, which are a) industrial convergence b) cultural convergence and c) technological convergence. However, such convergence poses a great danger to the society in that it exposes many systems to evil men ().

Every region is characterized by certain communication model that makes the exchange of information possible. However, there is a changing mass communication system to a networked communication model. Of course, the reasons behind the move are valid, with intension of having better opportunities. Shifting from the mass communication, which to some extend portrays a lot of significance, is due to multiple advantages that networking offers. In networking, there is no particular direction in which information is supposed to go. However, it offers a platform where information can flow in either side through interconnection made by technology.

Increased innovation in media technology has lead to proliferation of channels through which information can be conveyed. In the early 21st century, most people relied on books to gain vital knowledge and information. However things are quite different now, current information is being conveyed through social site and the internet. The internet has become a vital platform through which people exchange ideas and make necessary communication. Radio communications are also loosing relevance because major communications are done through the internet and mobile phones. Internet and mobile phone technology have been vital in establishing interconnections between different media platforms. This has opened up the communication system to a new paradigm of opportunities where mass communication combines with interpersonal mediation (Karlsen & Sundet, 2007). Mobiles phones provides a package of options which can are used interactively within a single platform. For example, in a mobile phone you can listen to music from mp3 or mp4 player, make a call, listen to radio, watch a movie, browse in the internet, hook up in the social sites, watch television program and probably send short messages. Within a very short span, it has become possible to do many different activities through convergence in the technology (Cardoso, 2008).

Therefore, it is logical to ascertain that, there are positive implications of networked systems of communication on political, social, and cultural spheres. Several media platforms have been interconnected through networking, providing a better and a more comprehensive approach in communication (Gill & Perera, 2003). The standards of living have improved significantly as a result of networking which has lead to creation of many job opportunities and therefore reducing the dependency ratio of many nations. However, there are inevitable negative impacts posed by networking which includes increased moral decadence due to increased sharing of immoral information. Sexting which involves transfer of sexual messages and pornographic images and materials has become rampant in many developed nations including Australia and United States of America (Karlsen et al, 2014).

Digital television

Development of digital communication has brought a different paradigm in the world of communication. Unlike the analog technology, digital technology offers many advantages and options which are fast and quite reliable. Digitalization has also changed media coverage through television network. Introduction of digital television has lead to improved quality of sounds and video images. Digitalization of television is important because of three advantages it poses, i) it allows convergence which is not possible with analog system, ii) the capacity of transmission is significantly increased, iii) Digital platform is more interactive than analog system (Frangi & Fletcher, 2002). The benefits that come along with changing from analog television signal to digital television signal include making the TV become a digital interface rather than a “box”, better quality of images and sound, compatibility to internet -like feature and possible fragmentation of audience into niche viewers (Cardoso, 2008).







Frangi, A., & Fletcher, M. (2002). So you want media coverage–: A simple guide on how to get it and how to handle it. St. Lucia, Qld: University of Queensland Press.

Karlsen, F., Sundet, V. S., Syvertsen, T., & Ytreberg, E. (2007), Non professional activity on television in time of digitalisation, Nordicom Review.

Cardoso, G. (2008). From Mass to Networked Communication: Communicational models and the Informational Society. International Journal of Communication2, 44.

Gill, J., & Perera, S. (2003). Accessible universal design of interactive digital television. In Proceedings of the 1st European conference on interactive television: from viewers to actors (pp. 83-89).