Sample Marketing Essay Assignment on Developing New Products and Managing the Product Life Cycle

Your assignment # 4 relates to chapter 9 of (Principles of Marketing (18th Edition) by Phillip Kotler & Gary Armstrong ISBN: 9780135766590) / Discussion Questions. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material’s knowledge and critical thinking skills.
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Answer Questions

1 – Explain how firms obtain new products and why it is an important process for companies and customers.

2- Name and explain the five stages in the product life cycle (PLC). What message does the product life cycle hold for marketers?
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Your answers must be written in a form of essay formatted APA Style of Writing, no less than 3 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

You will be graded on the following:

Rubrics

APA Formatting (Margins, Line Spacing, Running Head, Page Numbering, Paragraphs Indents, Proper Referencing, In-Text Referencing, Font Style and Size) = 2 pts

Originality Report (70% or higher) = 1pts

Writing Volume (2 full pages) = 1pts

Referencing Sources (Textbook and at least one other source of reference from the FNU Electronic Library) = 1 pts

TOTAL= 5

Answer Questions

Explain how firms obtain new products and why it is an important process for companies and customers.
Name and explain the five stages in the product life cycle (PLC). What message does the product life cycle hold for marketers?