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Sample Marketing Essay on In –House Promotion

In –House Promotion

  1. Strategic Decisions
  2. a) Target market

The target market for Elite Function Center is mostly women and young age groups. Women are among the majority of people who plan for weddings

  1. b) C-Pest Research

Competitor Activities

Crrently, firms competing with Elite Function Center are charging more prices than the industry rate making clients to prefer holding their wedding events at their homes

Political Environment

Currently, the industry is free from any political interference because only a few people have ventured into the business.

Social-Cultural Environment

A great number of people holding weddings now prefer private weddings with a controlled number of guests. Elite Function Center can offer such kind of services to its clients

Economical Environment

A large portion of the target population is low-income and middle-income individual who prefer to hold their weddings at home because of the low costs.

Technological Environment

Most wedding planners are using an online system where their clients can book wedding spaces.

  1. c) Positioning -SWOT Analysis of the Venue

Strength

Elite Function Center is located close to city. It has beautiful gardens, and ample parking space

Weakness

Elite’s main weakness lies in its location to city that disadvantages clients living far from the city.

Opportunity

There are a few firms involved in planning weddings, and Elite can seize the opportunity to open branches all over the country.

Threat

Some issues have arisen about the country’s security with militants targeting large gathering such as weddings.

  1. Marketing Objectives

By the end of the financial year, Elites aims:

To double its clients base

To source clients from different parts of the country

To establish at least 2 more branches in two different parts of the country

To increase the volume of sales by 40%

To establish partnership with two catering companies

To hold a public relations event

  1. Market Mix

Product

Elite Function centre has three venues with different capacities depending on the needs of the customer.

Price

Elite’s is $ 200 dollars per event which is lower than those of other companies.

Place

Elite Function Center will establish offices all over the country to enable customers visit and make inquiries and orders.

Promotion

Elite Function Center will offer discount of 20% to all the clients.

  1. Promotional Mix

Advertising

Elite Function Centre will advertise the event through the social media especially Facebook and Twitter. Further adverts of the event will appear on the local dailies.

Publicity

Elite Function Center will offer free gifts to members of the public before the event

Event Promotion

The event will be promoted by Coco Cola Company which will send their representatives to the event.

Sales Activities

During the event, Elite will sell banquettes of flowers to those in attendance.

Exhibition

Elite will exhibit its event venues during the promotional event.

  1. Media Options

Radio

Information reaches a wide range of the target market at the same time

Television

It will show attractive pictures of the event venues thus enticing customers

Social Media

It is cheap and information will reach part of the targeted market, young age groups that dominate the social media

Electronic (email)

Sending emails to customers provides them with updated information about the company activities and promotions.

Print Media

Newspapers and magazine are cheaper and can easily be acquired by the target market

  1. Action Plan

Timeline

10/ 06/ 2014-12/06/2013 – Preparation and finalization of the Budget

13/06/2014- Preparation of the Event Venue

14/06/2014-Rehersal

15/6/2014- Event

Budget

Labor                                       $200

Flowers and Florists                $ 50

Public Address System           $ 150

Photographer                           $50

Decorator                                $ 50

Entertainment (Artists)           $150

Food and Beverages               $40

Total                                        $690

  1. Legislations

Privacy

The company is obliged to protect its client’s personal information such as names, contacts, physical address and email addresses. The information can only be provided to security agencies on terms and conditions.

Consumer Protection

The company is obliged to provide its service to customers in a safe business premise equipped with facilities to fight disasters such as fire and floods. Further, the company has a safe emergency exit in case need arises

Copyright and Intellectual Property

Any music or video played during the days shall be with permission of the owner, copyright company or the artists

  1. Sustaining the Market Event

The marketing event will be sustained by ensuring that a comprehensive budget is made before the event. Funds for the marketing event will be sourced from the Development and Expansion Vote head .The budget will then be proofread to ensure that there no errors that could cost the whole event. After that, a committee will be set up to oversee the preparation of the event, and set all the required formalities. During the event, the committee will be responsible for implementation of the budget.

  1. Media Release

Elite Function Centre will hold a marketing event on 15th of June 2015. The following activities will take place during the event; exhibitions, speeches, issuing of gifts, launching of the strategic plan, and entertainment from artist Juli Mlela. All the stakeholders, esteemed customers of Elite Furniture Center, and members of the public are welcomed.

 

  1. Questionnaire

Tick Where Appropriate

a)Age         Over 20……… Below 20

b)Sex          Male…………..Female………..Other…………

c)How did you hear of Elite Function Center?

Social media…………Newspaper……..Radio……….T.V…….Email………………..

  1. d) What is your overall rating of today’s event on a scale event

1….2…3…4…5…6…7….8…9…10

  1. e) Will you use our service if need arises Yes……. NO……..
  2. f) If No, why……………………………………………………………………………………………………………………………
  3. g) If Yes, Why……………………………………………………………………………………………………………………………
  4. h) Do you think our services are expensive Yes……NO………
  5. i) If yes, how much can you pay us………………………specify the event……………….
  6. j) What do you think we should improve in our services…………………………………….
  7. k) Did you enjoy music form the guest artist? Yes……………NO………………………
  8. l) What have you learned today about Elite Function Company………………………….
  9. Report

Elite Function Center held a marketing event on the 15 June, 2015 from 8am to 5am.The event was held at the South Wing Conference Room. The event was held to market the services that Elite Function Centre offers to its clients.

To Elegant Florists,

Elite Function Center requests for the supply of 50 bunches of flowers. The flowers should be of different color as follows: 10 white, 10 red, 10 pick, and 20 purple.

Thanks in Advance

Fiins Taurus

Supplies Manager

 

  1. Competitors

Elegant Organizers

Elegant Organizers offer 3 main packages according to the guests in attendance.

60 guests         $300

100 guests       $350

120 guests       $400

Elegant organizers offer 20% discounts to second time clients.

Westside Event Organizers

Like Elegant organizers, Westside categorizes its packages according to the numbers of guests as follows:

50 guests         $200

120 guests       $350

Elegant organizers offer 10 % discount to all its customers.