Sample Marketing Paper on Brightstar Recreational Hotel

The surrounding influences on the company’s management. Although most of a
manager’s time is spent in interactions with subordinates inside the organization, managers
must also deal with the issues in the external environment. These include micro, market and
the macro environments. The environmental concepts refer to the sum total of the variables
that may include the continued survival of an organization. An organization and its
environment are interdepended. The environment provides resources and feedback to the
organization and itself. And in turn produces the goods and services required by the

Micro environment; this consist of the organization itself, that is the mission,
goals, objectives and strategies of the organization. it also consists of; the organization and its
management, the organizational culture and the resources of an organization like employees,
capital and finance (Anthony 55). After the micro environment there is a market environment
before we head to the macro environment, which is also called the competitive environment
and it consist of the consumers, their needs, purchasing power, behavior and the supplies of

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Macro environment; refers to all the forces that form the lager part outside the
company and used to shape the opportunities and threats to the organization. In Brightstar
Recreational Hotel we offer different services which include; foods and drinks, there is a bar,
a swimming pool for relaxing and accommodation facilities. The reason behind picking this
recreational hotel is because it offers many and of different services be it services to do with
rest and enjoyments. The services to do with in-room dinning, indoor lap pool, parking,
wireless internet and swimming facilities attract people from allover be it the high ranked and
the low ranked.
Our main mission being to offer quality services locally and internationally helps in
our own marketing. The company’s goals are; to give our customers the best to their limit
without undermining anyone and the second goal is to help our customers relax and have fun
with their families and friends. The main purpose of many and different companies being to
attract different and many people and make the maximum profit possible, Brightstar
Recreational Hotels main target are the tourists who visit the country and also the highly
ranked in the society and these two serve us the main customers.
The company’s main competitors are the international and worldwide brands and
hotels citing a few examples, we have; Hilton hotel and resort, Hyatt hotel caporation,
Marriott and Wyndham hotels which happen to be in most of the highly developed countries.
Brightstar Recreational Hotel works hand in hand with different companies and several
governmental sectors. Environmental, water and energy sectors of the government helps to
keep the environments clean, well lit and in good supply of fresh and clean water. Food
supply companies are the main intermediaries which enable the smooth running of the

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Due to the rapid growth of the population and the advancement of the technology
across the world, several Hospitality service offering companies have developed offering both
quality and classic services and hence raising the competition graph. The future competitors
of the Brightstar Recreational Hotel are still under constructions with the fact that we already
exist. Upcoming companies which will offer tourist services inconjuction with hotel,
accommodation and recreational will definitely give Brightstar a very stiff competition.
On the future perspective due to competition The Brightstar has to come up with some
improvements and connections so as to avoid being knocked out by the upcoming competitors
and to help have a competitive advantage in the market. First, it needs to extend a hand to the
tourism government sector with the fact that their main customers are tourists, secondly is to
increase the macro environment that the company can be reached in different parts of the
world and lastly increase services like board and meeting rooms, fitness centers and tourist
transport services.

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Work cited
Camilleri Mark Anthony. "The marketing environment." Travel marketing, tourism economics
and the airline product. Springer, Cham, 2018. 51-68.