Sample Paper on Changes Affecting the Contemporary Hospitality Industry

Introduction
As with other types of industries, the hospitality industry in particular has evolved and developed gradually over the years, affected by the various developments in transport technology during the 19th century and automobile revolution during the 20th century (Mcb University Press, 1989, p.1-34). The discovery of the automobile, for instance, has remained the single most significant factor in the emergence of motor hotels in the lodging industry. Equally, the growth and development of the air transport has also helped in the internationalization of the tourism as well as hotel industry throughout the world. The advent of technology has also ensured that various goods can be produced and distributed to the various market needs and particularly, that the service industry has emerged as the most important activity around the world. Thus, the pace as well as innovation in terms of technology is tremendously impacting many industries, especially the hospitality industry. Besides, many of the new technologies for managing and evaluating assets, which has been developed in other industries, have also been adopted into the hospitality industry.
Changes affecting the Contemporary Hospitality Industry
Operational, managerial, and legislative issues from recent developments affecting the hospitality industry
With the improvements in terms of people’s living standards, the field of hospitality has gradually become very integral and part of people’s daily lives. The hospitality industry offers people with a number of integrated services and products including foods, shelter, travel, entertainment, transportation, as well as many other services and products. The hospitality industry also plays a very significant role in the economy of a nation. This industry includes a variety of industries such has restaurants, hotels, cafes, bars, pubs, motels, and night clubs.
In the world today, there are high levels of competitiveness among many of the hospitality industries. Thus, every industry bears different and unique hospitality culture. Moreover, it is this culture that becomes the management practice in the long-term, and which gradually takes dominance in a given hospitality industry. The employees are in return expected to identify as well as comply with such cultures, including corporate values, entrepreneur spirits, and code of conduct in addition to adhering to the business philosophy of the industry. The hotel culture in addition determines the material culture, systems, as well as behaviors.
The current hospitality industry also puts a lot of emphasis on the various characteristics of the environment, which may include characteristics such as the design style of the hotel building, room category, room layout, and the architectural style. Moreover, the business philosophy remains the heart and foundation of the hospitality industry. It is also the basic concept although the hospitality industry (Willie, Jayawardena, and Laver, 2008, p.293). Due to the recent developments, the industry structure in the hospitality sector has also changed from ownership in wholly independent units to the development of powerful groups of operators, who can derive competitive edge from economies of scale and bulk purchasing. These powerful groups are eventually becoming service providers as well as management operators as opposed to property owners.
The senior management is also devolving from operational to corporate managers as the primary emphasis continues to shift from hospitality to proceeds. Profits in the hospitality industry are now being propelled by greater institutional investment and asset management within the sector due to emergency of new technologies.
Labor shortages as well as their effect on the industry are among the most cumbersome challenges that have been encountered within the industry. The expansion of the hospitality industry is greatly limited by human resources, but not capital. Moreover, a shrinking labor force denotes the number one issue that is facing the hospitality industry. The issue of attracting and retaining competent workforce presents a big challenge.
Hospitalities are continually challenged in finding ways and approaches to minimize costs without necessarily sacrificing the quality or level of standard imposed to meet guest expectations. Moreover, the complex forces in capacity control, security, safety, and capital issues require a management cadre, which is able to adapt to the rapidly changing world. Recent developments also pose a number of legislative issues in areas relating to food safety, consumption of alcohol, labeling, and smoking in which the industry is finding difficulty in uniting against the proposed legislations, thus creating conflict among employers and employees and companies of different sizes. Legislations to improve working conditions and work-life balance for the whole society in addition to making firms more efficient in terms of energy consumption and waste management are part of the legislation changes affecting the hospitality industry.
A justification of predicted future trends and developments in hospitality
The major justification of predicted future trends and developments in the hospitality industry is that professionalism continues to improve in terms of performance, and will be a highly demanded factor of the hospitality professionals in the future. Management, operations, and legislation issues may still be central to the industry, but products as well as service provision will require to be frequently adapted if the hospitality industry is to remain or enhance its market share. Moreover, as the level of information becomes more commonly available and technology transcends new boundaries, there would be greater choices for all parties.
Thus, consolidation in the hospitality industry, with both the benefits of brand globalization as well as corporate gains, will continue to be undertaken by the international groups or institutional investors. In the same way, the increasingly growing confidence among many of the customers will present more opportunities for the niche operator. In addition, increasing the customer focus on entertainment as well as image may further help evolving the industry. In the future, the hospitality industry is likely to embrace a number of emerging technologies in order to curb high levels of competition within the industry. Moreover, more trends and developments especially those intended to increase revenues will be adopted by many of the hospitality firms.
An impact analysis for the predicted trends and developments
The hospitality industry has often noted that client expectations are greatly changing with the exposure of overseas destinations and that many of the customers expect similar levels of services just as those experienced overseas. However, the flexibility as well as level of staffing that is required in order in meeting these expectations posses a great challenge for many of the firms within the industry. It has also been identified that many of the customers are increasingly anticipating the same levels of technology to be offered to them just as they have in their homes. These technologies include movie downloads and televisions and first internet. As a result of this, many of the hospitality operators are will be using mobile technology in order to modernize their individual services as well as reduce costs. Therefore, an example of this will be the application of iPads in many of the restaurants for the purposes of minus as well as ordering (Alekseevna, Leonidovich, and Mikhailovna, 2014, p. 72-74).
Many of the hotels are also looking in order to find ways to engage with a number of social networking sites in a more productive approach and in a way that indicates real return on their investment. Efficient communication capability alongside sound judgment is also becoming a requirement for most employees, who use these new technologies. Furthermore, the hospitality industry has been identified with increased consumer awareness concerning the variety of foods that are available in addition to boosting customer expectations about choice, quality, as well as value for money. As a result, this has seen customers increase their spending eating out at cafés and restaurants. Therefore, eating out is now regarded more of a family enjoyment away from the customers’ busy homes. According to Np Umera-Okeke (2008, p. 47-60) this implies that the level of completion will always remain very significant and the hospitality industry will most likely be affected by the general economic conditions in terms of how customers spend on meals and drinks.
Conclusion
Many of the improvement in technology have had significant impacts for many industries, particularly the hospitality industry (Glenn, 1992, p.4). Issues including management, legislation, and operations have been prevalent due to technology development. However, these development and trends present great milestones for the industry in a number of ways. Through these developments, many of the firms within the industry will be able to manage competition and design products that are customer oriented.
References
Alekseevna K.S., Leonidovich R.S & Mikhailovna S.A 2014, Design tools – Parts of contemporary marketing concepts in hospitality industry, World Applied Sciences Journal. 30, 72-74.
Mcb University Press 1989, International journal of contemporary hospitality management. Bradford, England, MCB University Press.
Glenn F. Ross 1992, Work Attitudes and Management Values: The Hospitality Industry. International Journal of Contemporary Hospitality Management. 4.
Pratten, John D n.d, Customer satisfaction and waiting staff, International Journal of Contemporary Hospitality Management, 2004, Vol. 16, No. 6, Pp. 385-388. Emerald Group Publishing Ltd.
Np Umera-Okeke 2008, From Needs Analysis to Course Design: A Case of Hotel English in Nigeria, Lwati: A Journal of Contemporary Research; Vol 5 (2008); 43-60. Lwati: A Journal of Contemporary Research.
Yoveva, Ivelyna Krasteva; International University College 2014, Strategic Networks for Sustainable Tourism Development, Almatourism – Journal of Tourism, Culture and Territorial Development; Vol 5, No 3 (2014): Special Issue ItFits; 19-35. Campus di Rimini – Alma Mater Studiorum – Università di Bologna.
Willie, P. A., Jayawardena, C & Laver, B 2008, Attracting and retaining quality human resources for Niagara’s hospitality industry, International Journal of Contemporary Hospitality Management. 20, 293-302.