Sample paper on Using Linkedin on Communication Design in China

Gratitude is due to the globalization theory because it has helped enhance people’s awareness of what goes on around them. Towards the end of the twentieth century, people, including global politicians, academicians, journalists, and athletes could observe the spread of social and economic liberation as well as the rise of modern communication technologies and information. The latter was beneficial on the enhancement of international cooperation, coexistence, and understanding. Downing (2000) believes that at the time and towards the beginning of the 21st century, global media had increased, and this was accompanied by the improvement on how people across the world related. The term ‘global village’ was coined from the increased communication among people in the world. The inception of the Internet resulted in the development of communication media such as Facebook, Twitter, LinkedIn, and several others (Singhal et al, 2003). LinkedIn’s embrace in every sphere and corner of the world means that, among the mentioned media, it accounts for over 28% (see Appendix A) of Internet usage by adults worldwide, second to only Facebook (Holston, 2011). In this case, the primary focus is on the analysis of using LinkedIn on communication design particularly among the Chinese.

Keywords:

LinkedIn: a social media platform used by the business community for the day-to-day business communications and activities.

Global media: the means of mass communication that facilitate interactions and communication globally allowing people to access and share the same information.

Globalization: a global process that results from people sharing and exchanging ideas, products, global views, and numerous cultural aspects.

Vital information on the use of LinkedIn as one of the key communication channels for people ranging from employers to employees to the rest of the population is obtained or rather collected from previous case studies on a similar topic. The analysis and examination of three case studies provide relevant information regarding how the Chinese use LinkedIn and why it is one of the social media platforms that is readily accepted in the country as opposed to others. The case studies analyzed are as listed below:

  1. The study by Albergotti (2014) and Wallen (2011).
  2. The study by Chen & Haley of 2010.
  3. The study by Yu in the year 2014.

The rationale of the research is to provide vital information that can be used for future studies focusing on the use and significance LinkedIn as a social media platform for communication in China, and other parts of the world.

Gap of the research

Unlike previous studies on the same, this research aims at identifying the reasons for employees and employers’ preference of LinkedIn over other platforms of global media such as Facebook, Twitter, Instagram, Pinterest, and others.

 

 

Research question

A key question that guides the research on the topic is: what are the effects of LinkedIn on communication among the Chinese?

Literature Review

There are myriads of literature that shed light on the use of LinkedIn for communication design in China and other countries.

According to Albergotti (2014), media professionals in China continue to use LinkedIn in carrying out recruitment exercises with the aim of creating a community of candidates. The study adds that LinkedIn, unlike other global media platforms, does help specialists of Chinese media in the creation of complex meanings that influence the way they push their message to the intended recipients or audience.

Djik (1997) opines that since its inception, LinkedIn has been a success. The study mentions that LinkedIn has been widely used in the job market, and this is owed to the fact that it is being used by potential employees and employers for self-advertisements.

Ho (2014) shares the opinion that LinkedIn is has become a savior of the communications industry. Its salvation is attributed to the fact that it not only brings people across the globe to the light of communications design but has also enhanced the provision of a variety of the designers and designs in the industry.

Jeff (2015) highlights that LinkedIn being one of the global social media platforms has to a large extent enabled the mass participation of events. This has enhanced communication among people in every corner of the modern world.

As stated in LinkedIn (2015), LinkedIn has been used as a skill marketing tool of the Chinese communication design people, and this highlights the impact that it has particularly on the global working population today.

Another study, LinkedIn (2015) indicates that with the inception of LinkedIn, people can come together, and from a joint group of designers on the platform. The effect of this is that it has enhanced the spread of awareness.

Mozur (2014) gives the suggestion that with the inception of social media, the world has been taken in a whirlwind of excitement and that the Chinese people are no exemption in the excitement. The study adds that LinkedIn is of significance in China as it has become a platform for the creation of a network. Through this, it has improved and enhanced communication among the Chinese.

As stated in Oxford University (2011), with LinkedIn, the communication design people no longer have to be dependent on tangible offices and premises to showcase their capabilities and credentials. Instead, they have the alternative of using LinkedIn to display easily their credentials and capabilities to potential employers.

According to Park (2015), the Chinese communication design people rely greatly on LinkedIn, and this is evident in the fact that there are numerous existing LinkedIn accounts in the sector in China. This underscores its benefit and significance to communications design in the country.

PolyU Design (2015) also underlines the significance of global media platforms such as LinkedIn on communications design. The study mentions that, graduates under BA (Hons) scheme in Designed up in the corporate world doing identity and web design. This underscores the effects of social media platforms such as LinkedIn on global communications design.

Schiller (2001) indicates that in China, graduates under BA (Hons) have shifted attention from older social media platforms and now give preference to the use of LinkedIn as a platform for showcasing and displaying their skills. The study goes ahead to mention that the extensive use of LinkedIn among students in China has been of great benefit to communications design.

Manfred Steger (2005) justifies that LinkedIn has played an integral role in the mass inclusion of events. In his claim, Steger (2005) argues that the issue of globalism need not be taken as an ideology when using LinkedIn, particularly for communications design.

Case studies

As mentioned earlier, the primary approach to the analysis of using LinkedIn for communication design in China is the collection of vital information from various case studies. The case studies with the information on the use of LinkedIn in China are analyzed as follows.

In the study by Albergotti (2014) and Wallen (2011), it is highlighted that the structure of Chinese communications depending on the intended audience has been greatly revolutionized by the inception of LinkedIn, which is one of the most widely used social media platforms in the country. China is known for its harshness when it comes to social media websites. Sites such as Google, Gmail, Facebook, Twitter, and others are banned in China. Therefore, this case study appreciates the fact that LinkedIn is one of few social media websites accepted in the county, and this is owed to its business-related functions that is important to the growth of the country’s economy. The case adds that the improvement targeting communication is due to the fact that it is one of the essential aspects that play an integral role in the propagation of information between individuals having varied implications and effects among recipients. In this case study, it is argued that the use of LinkedIn for communications design in China is underscored by the fact that there are numerous existing LinkedIn accounts. The accounts are owned by almost every person in the country ranging from unemployed youths to business-minded people. There are efforts by communication experts particularly in China to expand the nature and use of LinkedIn. Although the implications of the efforts by communication experts are yet to be seen, it is anticipated that the efforts will lead to more people joining the website in the coming years. Stockmann (2013) states that in the process, the experts have ensured that their efforts are in conformity with national rules to overcome possible challenges such as the risk of closure or the subjection to legal and political processes that could jeopardize the further operations from the operators of LinkedIn. Several social media websites have been banned in China, due to their failure to conform to the legal requirements.

Another key case study to the analysis of using LinkedIn for communication design in China is that by Chen & Haley (2010). In the study, it is argued that slightly above 30 percent of white-collar professionals have offered their support for social media platforms because of their contribution to increasing the efficiency of communication. That is to say, the use of social media platforms in China is primarily influenced by their ability to increase or enhance communication unlike in other countries where the same platforms are used for entertainment, recreational, and interactional purposes.  The study goes ahead to mention that social media platforms such as LinkedIn have increased fun, social interactions, and the need for a sense of belonging. It is stated that LinkedIn has helped shape communications in China by continually shaping white-collar professionals’ perceptions and social roles related to their contemporary social settings. Moreover, the case study indicates that the Chinese people widely use LinkedIn because of the service designs it underwent immediately after its entrance into the market coupled with the existence of professional networks that have facilitated the creation of complex waves of meanings (Liu et al, 2011). Raacke & Bonds-Raacke (2008) argue that with social media platforms such as LinkedIn, professionals have acquired the knowledge of designing communications that are targeted at different market segments, consumption patterns, and different fields. The fact that LinkedIn and other social media platforms have enabled the acquisition of the knowledge of designing communications underlines its contribution to communications design in countries such as China. Notably, China can now enjoy increased information propagation within and outside its borders because of the embrace of LinkedIn. Several Chinese citizens are shifting their attention to LinkedIn due to the fact that it has helped promote interaction and that it has enhanced business activities.

Subsequently, the study by Yu (2014) articulates that communication professionals in China have altered the strategies used in their operations to capitalize on LinkedIn to accomplish the goal of reaching their target audience. This means that, owing to the fact that LinkedIn is an accepted social media platform in China, every person has access to it, and message or information passed from one target would reach a large audience. To reach a target audience, communication professionals have the obligation of shaping of the communication design through the use of specific trends, topics, terminologies, and natural association, and these enhance individual outreach. To achieve this objective, the structuring of communications using audiovisual effects and written messages is necessary to access various sections of the professional networks, and the use of LinkedIn has helped achieve this as it creates complex meanings and environment where people can seek professional information. One aspect about LinkedIn is that it is used for business-related reasons and for the acquisition of information unlike other sites such as Facebook and Twitter that are flooded for the wrong reasons. Breitbarth (2013) and Reese & Dai (2009) argue that LinkedIn has also provided an authentic platform where accurate professional information such as advertisements is gained. Without a doubt, in the modern generation, social media platforms have played an integral role in marketing of companies’ products and services, and this is owed to the fact that every individual in the current world has access to social media platforms. In China, the fact that LinkedIn has managed to conform to legal issues and procedures has allowed its penetration across the country. Business people and companies have taken advantage of this, and have leveraged on LinkedIn to advertise their products and services to existing and potential customers. Thus, the study by Yu (2014) underlines the key contributions of LinkedIn to communications design not only in China but also in other countries.

Findings

From the case studies, it is agreeable that LinkedIn has had numerous implications on communications design in China. First, LinkedIn has resulted in the revolution of how Chinese communications designs are structured depending on the intended audience. Second, LinkedIn has increased communication efficiency, and this has benefited communications design in China. The increase in communication efficiency is due to the fact that LinkedIn has increased fun, social interactions, and the need for a sense of belonging, and these put together has seen an increase in the communication efficiency that has benefited China’s communications design. Third, it is agreeable from the case studies that LinkedIn has helped shape Communications design by continually shaping perceptions and social roles of white-collar professional about their contemporary social settings. Fourth, LinkedIn has professional networks that create complex waves of meanings that improve communications design in China. Also, LinkedIn has contributed to communications design in China by increasing information propagation within and outside the country’s boundaries. Moreover, in China, reaching varied professional groups requires the shaping of communications design through the use of specific topics, trends, natural associations, and terminologies that increase individual outreach, and the accomplishment of this goal has relied heavily on the social network platform, LinkedIn.

Conclusion

In a nutshell, the significance of social media platforms such as Linked to communications design in China and other countries cannot be refuted. The use of LinkedIn on China’s communications design is evident in the fact that it has resulted in the revolution of how Chinese communications designs are structured depending on the intended audience, it has increased communication efficiency and this has benefited communications design in China, it has helped shape Communications design by continually shaping perceptions and social roles of white-collar professional in relation to their contemporary social settings, it has professional networks that create complex waves of meanings that improve communications design in China, it has contributed to communications design in China by increasing information propagation within and outside the country’s boundaries, and it has helped accomplish the goal of reaching varied professional groups that require the shaping of communications design through the use of specific topics, trends, natural associations, and terminologies that increase individual outreach. These findings may be essential to future research on the use of LinkedIn on communications design not only in China but other countries.

(2441 words)

References

Albergotti, R. 2014. LinkedIn CEO: We’re Expanding in China; Goal Aligned with Government. Wall Street Journal. Retrieved from: http://blogs.wsj.com/digits/2014/02/24/linkedin-expands-in-china-with-new-website/

Albergotti, R., 2014. LinkedIn CEO: We’re Expanding in China; Goal Aligned with. [Online] Available at: http://blogs.wsj.com/digits/2014/02/24/linkedin-expands-in-china-withnew-website/

Breitbarth, W., 2013. The Power Formula for LinkedIn Success. India: Greenleaf Book Group Press.

Chen, H. & Haley, H., 2010. The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White CollarProfessionals: A Story of Happy Network. Journal of Interactive Advertising, 11(1).

Djik, V. 1997. “The One-dimensional Network Society of Manuel Castells”. The Rise of                                   the Network Society, 2, 1-2

Downing, J. D. 2000. Radical media: Rebellious communication and social movements. Sage Publications.

Ho, R. 2014. COMMUNICATION GAP: Designing an Interface for Chinese Migrant Workers. Retrieved from http://uxpamagazine.org/interface_chinese_migrant_workers/

Holston, D. 2011. The strategic designer: Tools and techniques for managing the design process. Cincinnati, Ohio: HOW Books.

Jeff, L. 2008. Contemporary Culture, Cultural Studies and the Global Mediasphere: the basics.  Retrieved from: http://web.b.ebscohost.com.ezproxy.lib.rmit.edu.au/ehost/ebookviewer/ebook?sid=aded1d80647a9615092dc8a9a672%40sessionmgr114&crlhashurl=login.aspx%253fdirect%253dtrue%2526db%253dnlebk%2526AN%253d683969%2526site%253dehostlive%2526scope%253dsite%252-

Linked In. 2015. Design-People. Retrieved from https://www.linkedin.com/company/design-people

Linked In. 2015. Sony Mobile Communication. Retrieved from https://www.linkedin.com/company/sony-mobile-communications

Liu, Z., Zhang, J., Zhang, H., & Chen, J. 2011. Usability in China. In Global usability (pp. 111-135). Springer London.

Mozur, P. 2014. To Reach China, LinkedIn Plays by Local Rules. Retrieved from http://www.nytimes.com/2014/10/06/technology/to-reach-china-linkedinplays-by-local-rules.html?_r=0

Oxford University. 2011. Does the Internet Help People Power? Retrieved from http://podcasts.ox.ac.uk/does-internet-help-people-power

Park, M. 2015. Communication Designer, University Grad. Retrieved from https://www.linkedin.com/job/communication-designer-jobs/

PolyU Design. 2015. Communication Design (BA). Retrieved from http://www.sd.polyu.edu.hk/en/study-detail/communication-design

Raacke, J., & Bonds-Raacke, J. 2008. MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & behavior, 11(2), 169-174.

Reese, S. & Dai, J., 2009. Citizen Journalism in The Global News Arena: China’s New Media in Citizen Journalism: Global Perspectives. New York: Peter Lang.

Schiller, D. 2001. The Political Economy of International Communication. Retrieved from: https://lms.rmit.edu.au/bbcswebdav/pid-6359705-dt-content-rid-13306577_1/courses/COMM2478_1550/mcchesne.pdf

Singhal, A., Cody, M. J., Rogers, E. M., & Sabido, M. (Eds.). 2003. Entertainment-education and social change: History, research, and practice. Routledge.

Steger, B. M. 2005. “Ideologies of globalization”, Journal of Political Ideologies, 10(1), 11-30. DOI: 10.1080/1356931052000310263

Stockmann, D. 2013. Media commercialization and authoritarian rule in China. Cambridge: Cambridge University Press.

Wallen, J., 2011. Mastering Linkedin. New Jersey: Prentice Hall.

Yu, H., 2014. The Effect of Social Media Comment on Chinese Consumers Attitude toward the Brand. [Online] Available at: http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4942&context=etd

 

 

Appendix A

The use of social media