Sample Term Paper on Website Content Management

Individual Research Project: Term Paper
Website content management is a major concern for businesses. Content is essential for any website, and each website is designed in its own unique way. There are websites, which are static and there are those, which are responsive, yet all require content to appeal to their target content (Hackos 25). Within any social sphere, be it business, education, religion or sports, content determines the final outcome of the given establishment. Content is the only single element that is paramount to any given website. The content is the window by which the audiences evaluate what the given website stands for, how a business is operated, and the nature of products and services offered. Websites are a great source of information, and this explains why content is not just a string of unique words. Well composed, impeccably written content has numerous advantages. In professional voice, content is developed to provide the necessary information to the users, attract, or direct the search engines to the website. Search engines function through searching for keywords, titles, descriptions, and key phrases associated with rankings. Hence, any good content must be based on these attributes. In this regard, relevant content is appealing to both search engines and human users including search engine spiders where the relevant descriptions, titles, and content key words are evident. Similarly, superior web content is known to add value and traffic to the website. Rich content augments the website appeal and is important to search engines and human audiences using the website. Due to the nature of web requirements, web content is created as per website usage and is typically customized to increase its potency and target audience.
What types of content is found on websites?
Seeking utmost presence is the first factor in creating web content. Web site content is presented in various forms, whether native or customized or default. The purposes of the website define the nature of content to be created and how it will be deployed. Some websites have emotional content and others are etched on rationale content, while others have both. The basic website categories are diverse, though the most popular are content to:
• Educate
• Entertain
• Persuade
• Inform
• Change perspective
• Expand the user’s horizon (Glushko and Tim 130).
A brief evaluation of these elements illustrates that content to educate is more tough than content to entertain. Though both are shareable, content to educate is impeccably developed and has a high degree of rationality. As compared with content to entertain, this category is intended for presenting the website as highly appealing, the content is more emotional and shareable. Within the same range is content to persuade. The rudimentary scope is to convert users and it is shareable. This class is employed to increase traffic and presence of the website (Glushko and Tim 130). It converts the user from ordinary to return customers. Though appealing, it combines both emotional and rationale attributes. Whilst content to inform is shaped in a manner that is appealing and captivating, this kind of content is not necessary for any specific objective but is created to inform the user of specific services or products in another different website. It is employed to increase the website visits and enhance its overall standing. The content categories though varying, helps the user to understand the services provided and compel the users either to subscribe, purchase or request callbacks to either the web administrator or partnering organizations.
What Is Involved in Website Content Development?
Website content development is an art. The process involved requires total understanding of the subject. Knowing the website deeply is essential. The types and nature of dynamics employed in website development are varied. In the process of creating web content, various factors are brought into play. The purpose of the website is the first concern. The aim of creating content correlated to the objectives of the website is essential in defining the nature of the content. Similarly, the audience targeted including the products and services to be offered sets the pace for content creation. However, planning, developing outline, drafting, and actual writing of the content are the basic procedures. In developing the content, article-writing skills are required, the aim being to create cohesive, appealing, shareable, and rationale content. The art of producing articles that have human appeal, right lock key words, and healthy keywords density is employed. Unlike conventional writing, web content requires thorough understanding of the audience including the desire category of users, in this way the correct SEO is implemented; tags, metatags, and keywords are identified. The purpose is to make the website more recognizable by diverse such engines, such as Google, Yahoo, Amazon, or Bing. Nevertheless, executing explicit research on the subject, analyzing the audience requirements, and identifying the right tone are also elements involved in content development. Web content development is the backbone of any website, the richer the content, the higher the website is ranked. Due to the various angle used in presentations, each individual websites has its own angle of creating presence, and the content is thus developed with an emotional appeal or rational appeal.
Tools and Technologies Available For Web Content Management
Web content management is a developing frontier within the information and technology sector. The speed at which the need for managing web content is growing is high; as a result, countless tools and associated technologies have been developed to handle this growing concern. One major development regards the evolution of CMS or content management system, this concept is highly integrated to manage any kind of web content, it has diverse functionalities which are linked to other web development tools (Khan 125). The significance of these tools is that they are easily used. The aim of web content is to create digital presence. This is achieved where freedom along with flexibility are employed together with the suitable technologies. Some of these technologies are for the purpose of linking the content with marketing automation systems, such as ExactTarget, Marketo, and Hubspot. These applications are integrated with content management platforms, such as Microsoft Dynamics or Salesforce. In the process, the content is made even smarter and easily manageable. The tools are used to determine the level of digital marketing capability in addition to developing concepts suitable for content development. This is linked to other supportive dynamics, such as integration with the third party content users tools (Khan 125). Despite these tools, web content management tools are defined in terms of cost, content delivery model, architectural model, and type of technology employed including the regional model along with license model. These factors establish the nature of tools or technologies to be used in the course of web content management. Since the ultimate goal of developing web content and integrating web content management is customer satisfaction, previous technologies used included Legacy platforms, which are being discarded, while embracing novel technologies, such as upper range platforms that though expensive are reliable; midrange platforms are less tedious and economic friendly. Web content management is complex to identify the right tools and application from the flooded market. It is important to assemble a multidisciplinary group to handle the issues; reinforce the business concern; establish the business architectural context, and establish narrative use instances tools (Khan 125).
What functions are provided?
A good web content management system must encapsulate all navigational functionalities. The system need to have searching capabilities, must be fast, and reliable. Due to the need or the requirements of the website, the interface of the system needs to be simple for the purpose of creating and publishing the content. This would entail the features implemented are used to define the users, groups, and initiating restrictions for the aim of editing deployed or existing content. The functions would be more of editorial since content management system is highly dedicated to storage and manipulation of the web content (Hackos 100). Some of the functions that are predominant entail Change Control System; it is used to detect errors and enhancing the functionality queries. Other correlated functions include deployment of quicklinks on the content; this is to help in mapping and following how the web is performing. The incorporation of popular pages is another essential element for web content management activities. The aspect of popular pages allows the web content manager to know which kind of content was heavily accessed. The other feature regards the guide to use the system or the content. Other associated functions pertain to the capability of the system to toggle if the content is either current or archived. Besides editing, other functions involve automatic time and date archiving. These simple functions make the entire web content management experience impeccable (Hackos 133). The availability of these functions is essential and helps in handling the web content appropriately. Due to the nature of each website, the content management can either be default or custom. Thus, these features are universal and can be manipulated to fit a specific requirement within the given platform.
What is involved in Website Content Management Support?
Website content is paramount to the success story of the intended functions. A good website content management requires seamless support. There exists numerous support structures; however, there are those, which are considered fundamental. The various supports may include configuration; this is the ability to manage custom or built in feature on and off. This can be either selectively or universally, and is executed through administrative configuration (Johnston 10). The importance of this property is that it provides dynamic and responsive support to the web content management team. Integration is another support feature employed to assist the web content management activities. It involves linking the existing platform with other solutions either through acts of leveraging interoperability or programmatically procedures, which involve web services. The extension ability dedicated to install modules for various functionalities is a critical support tool and is employed in instances of introducing new capabilities to the system. The other procedure entails acts of customization, this being a programmatically designed to fit within the specified settings. The significance of customization is that it allows web content management system to be synchronized with the application programming interface of another platform. In the end, these features are exploited in creating an elaborate, effective, and robust environment for creating and deploying data seamlessly.
The Key Issues Related to Content Management of a Website
Content management requires critical understanding of the target audience as well as the various basic aspects of handling content. The basic issues regard understanding the dynamics of planning, organizing, and deploying the content at the right time. This is important since it provides the target audience with current and updated information. The capability to communicate, control, prepare content for a specific website, orchestrate, control web content evaluation, and authorization on the web is essential. Web content management is a collaborative procedure (Glushko and Tim 130). The basic issues involve data creation where an individual is mandated with creation of web specific articles. There is the duty of the editor who is involved in polishing the content in terms of style, tone, localization, and translation. The other aspect touches on the publisher who handles access permissions to the various data packages provided within the given website. The other attributes regards improving the content. The significance of this element is that it helps in improving the efficiency of the involved business or activity. As a result, this has seen the development of data warehousing including portal applications. Though managing web content is not easy, these element demonstrates that the primary aim of content management is to enhance efficiency and create a unique presence of the given business or organization. The web content management is thus a central in quality control and maintenance within any given website. Other issues touch on the integration of other systems to the content to meet the complex organizational requirements.
Type of Skill Sets Needed For Website Content Management Development and Support
Web site content is developed by individuals with a superior understanding of online marketing. The content is developed to cater for dissimilar audiences; it is shaped from almost similar structure. Web content must be appealing. There is web content that is not appealing but is rationale and emotional. Thus, the purpose of creating a specific website determines the nature of the content.
Website content management development requires sound understanding of marketing dynamics, client’s tastes, and trending requirements. Diverse content platforms have been developed, but most fail due to lack of basic functionality. Therefore, content developers are required to have basic language skills in relation to the target niche. Having basic IT skills is an important factor. For those involved in content support, being conversant with such languages as PHP, Java, Python, HTML or Ruby is of great significance (Rockley 100). These languages are used to write various websites. Thus, having basic knowledge of using them is important. As regards support, having a solid knowledge of managing CMS is central to the way a person can handle the website content system. The support requires someone who can configure or customize various functions within the system, and this calls for individuals who can configure word press, Joomla, or Dropal templates. The technical consideration is essential; web content is deployed within various platforms, which are accessed either in specific browsers or in cross platform browsers. In such a situation, a good understanding of basic web design or web programming is of value concerning web content management.
Comment
The market demands effective product and service presentation, hence web content is employed as a means of selling and attracting new clients to the web or the product. Therefore, it is important to create the right content that is entertaining, informative, persuasive, and with a closer proximity to the customer (Boiko 123). The power of the content cannot be ignored. Web content covers various aspects, such as document management, collaboration, web content management, and records management. The content management systems require regular updates on the coming changes. To run effective web content management or development, it is important to understand the core aspect that drives good content creation. Since this process is presented as an automated procedure, such features must be given more weight: the ability to import and export various media and multimedia resources, the capability to publish the developed content within a repository as support team, and identification of all principle players (Boiko 123). Content being the pillar of any online business or activity require to be developed with the target audience in mind. Integrating the various content elements would as well help in creating informing, entertaining and persuasive content, and thus increasing traffic to the specific website. This illustrates why it is important to have and informed team of web developers, content management along with creative support team similarly, and employing the right platform to deploy the content.

Works Cited
Boiko, Bob .Content Management Bible. NY: Wiley, 2004.
Glushko, Robert J and Tim, McGrath, Document Engineering. MIT Press, 2005.
Hackos, JoAnn T. Content Management for Dynamic Web Delivery. Wiley, 2002.
Johnston, Mike . “What is a CMS?”. CMS Critic. Retrieved 2015-04-04.
Khan, Dahwood, Website content Basics.Karachi: Pakis, 2011.
Rockley, Ann .Managing Enterprise Content. NY: New Riders Press, 2009.