Social Media Presentation

1. Social Media Presentation
2. Introduction
3. A brief history of twitter

• Twitter has been in existence for the last seven years (Benn & Holmes, 2009). Since its development, it has grown to become a giant micro blogging site in the world.
• Three programmers, Jack Dorsey, Evan Williams, and Biz Stone developed Twitter, while working for Podcasting Company Odeo Inc. in San Francisco (Benn & Holmes, 2009).
• They wanted to find a way of sending messages to their cell phones and reinvent the company as it was on its knees.

1. Features of Twitter

• The bursts of information posted on Twitter are tweet(s) in plural.
• A single Tweet has a maximum of 140 characters. Initially, Twitter did not have limited characters but they settled on 140 characters because a text has 160 characters, with the difference of 20 characters providing room for usernames.

• How Twitter Works

• Using twitter to send or receive messages is very simple where you sign up using your free email address. After this one can start tweeting by typing in ‘What’s Happening’ box and clicking “Tweet”
• To find tweets, you search and ‘follow’ people you want thus subscribing to their micro blog. You can ‘unfollow’ the person at anytime especially when they cease to be interesting.

1. Twitter Today

• Twitter has experienced immense growth in the last 7 years of its existence. It has about 200 million users worldwide and continues to grow.  Research shows that 460 thousand people sign up for Twitter daily (Deen, 2012).
• Twitter users send more than 140 million tweets daily, adding up to about one billion in a week.
• Twitter has over 400 employees up from eight in 2008 and the company is still hiring employees.

1. The Significance of Twitter

• Twitter has significantly transformed the media, with people sharing new occurrences as soon they happen (Eggers, 2013). This allows instant sharing of news about accidents, sports and any other breaking news.
• Twitter has also transformed how politicians communicate. Unlike previously when gatekeepers handled messages, messengers are too many (Eggers, 2013).
• Twitter has also brought change into the business world. Today, it is easy for companies to communicate to its employees and customers, making business more successful.

1. Application of Twitter in Dubai Police Department

2. The role of Dubai Police Department

• The Dubai Police Force has fifteen thousand police officers, the strongest police force in Dubai, and the entire United Arab Emirates.
• The police department is under Dubai’s prime minister and the vice president.
• It serves about 1.2 million people inhabiting approximately 4,114 square kilometers. Its main role is to maintain law and order in the city. For effectiveness, the department is subdivided.

1. How Twitter has Helped the Department

• The police department uses Twitter to share information with the people of Dubai using the handle, @DubaiPoliceHQ (Jue, Marr & Kassotakis, 2010). Police use this Twitter account to share relevant security information with the public.
• Since Twitter is very fast, the police use it to convey urgent information about security.
• The Dubai Police department uses Twitter to send press releases, road closure updates, description of criminal suspects and amber alerts.
• The public also use twitter to inform the police about security issues. They report crimes, or anything that could threaten their security, thus simplifying the work of police officers within the city.

1. The Implication of Use of Twitter in the Society

The public highly welcomed the use of Twitter by the Police Department in Dubai (Eggers, 2013). It allows easy and faster sharing of security related information between the police and members of the public, thus cementing their relationship.

 

References

Benn, M., & Holmes, J. (2009). The history of the world through Twitter. London: Prion.

Deen, H. S. (2012). Social media: usage and impact. Lanham, Md.: Lexington Books.

Eggers, W. D. (2013). The solution revolution how business, government, and social enterprises are teaming up to solve society’s toughest problems. Boston, Massachusetts: Harvard Business Review Press.

Jue, A. L., Marr, J. A., & Kassotakis, M. E. (2010). Social media at work how networking tools propel organizational performance. San Francisco, CA: Jossey-Bass.